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Employing the Ukrainian Protest Project survey findings, this article answers the following questions: Who joined in the EuroMaidan protests? When? Why? Is the EuroMaidan a continuation of, or a diversion from, the ‘Orange Revolution’? What are the main implications of EuroMaidan protest participation for democratization? The article focuses on the phenomenon of the growing middle class as a political constituency in Ukraine; it explains how the participation of the middle class median protester is significant for Ukrainian democratization; it provides unique insight into the EuroMaidan protest participants; and it draws valuable implications for democratization in Ukraine.